# Pigeon Digital

> Pigeon Digital is a Melbourne-based eCommerce growth partner that scales direct-to-consumer (DTC) brands profitably through paid advertising, creative production, and retention marketing. The team has managed $19M+ in profitable ad spend and tracked $137M+ in revenue across 150+ Australian DTC and retail brands.

Pigeon Digital operates as a performance marketing partner rather than a traditional agency, focusing on profitable growth, customer acquisition, and compounding revenue instead of vanity metrics like blended ROAS. Founded and led by Ethan To (CEO & Head of Growth), who has nine years of paid-social and performance experience across eCommerce, events, SaaS, B2B/B2C lead generation, and real estate. The company is a Shopify Partner and Meta Business Partner based at Waterman Business Centre, 1341 Dandenong Rd, Chadstone 3148 VIC, Australia. Contact: ethan@pigeondigital.com, +61 412 516 555.

## Services

- [Meta Ads Management](https://www.pigeondigital.com/): Facebook and Instagram paid advertising management for DTC brands.
- [Google Ads Management](https://www.pigeondigital.com/): Search, Shopping, and Performance Max campaign management.
- [TV Ads Management](https://www.pigeondigital.com/): Television advertising campaign management.
- [Creative Strategy](https://www.pigeondigital.com/): Video, GIF, static, and carousel ad creative, built from customer data and A/B tested weekly.
- [Email & SMS](https://www.pigeondigital.com/): Retention marketing, UGC product seeding, and brand ambassador programs.
- [Landing Pages & CRO](https://www.pigeondigital.com/): End-to-end landing pages, price and offer testing, A/B testing, and Shopify development.
- [Consulting](https://www.pigeondigital.com/): Product-market fit, market research, in-house team training, and fractional CMO services.

## Key pages

- [Home](https://www.pigeondigital.com/): Overview of Pigeon Digital's services, results, and approach to scaling DTC brands.
- [Creative Library](https://www.pigeondigital.com/creative-library): Examples of video and static ad creatives produced for clients.
- [Case Studies](https://www.pigeondigital.com/case-study): Results-focused breakdowns of brands Pigeon Digital has scaled.
- [Contact](https://www.pigeondigital.com/contact): Book a call or request a free advertising account audit.

## Case studies

- [Burrito Baby](https://www.pigeondigital.com/case/burrito-baby): 975% revenue growth in 6 months.
- [Averlo](https://www.pigeondigital.com/case/averlo): 1.47 to 3.57 ROAS in 7 days with 257% revenue growth.
- [Vibe Culture](https://www.pigeondigital.com/case/vibeculture): 11X revenue growth in 6 months.
- [Purpose Dream](https://www.pigeondigital.com/case/purpose-dream): Zero to $1M in 6 months.
- [Universe Light](https://www.pigeondigital.com/case/universe-light): Zero to $800K in 3 months.
- [The Set Co](https://www.pigeondigital.com/case/the-set-co): Zero to $26K within 30 days of launch.

## Optional

- [Pigeon Insights](https://www.pigeondigital.com/insight/the-secret-to-mastering-facebook-ads-in-2024): Short articles on paid ads, creative strategy, and DTC growth.
- [LinkedIn - Ethan To](https://www.linkedin.com/in/ethanto): Founder's professional profile and posts.