Below are some F.A.Qs to help you prepare for the call

1. "Why Pigeon over other agencies?"

Most agencies give you cookie-cutter strategies and vanity metrics.

We're ecom operators first who've built our own stores, so we understand what actually drives profit.

We've managed $17M+ in ad spend across 152+ brands because we focus on all four profit levers (CAC, CR, AOV, LTV) simultaneously, not just surface-level ROAS.

Our case studies like Purpose Dream ($0-$1M in 6 months) aren't flukes—they're repeatable results from our tested methodology.

2. "How quickly will we see results?"

Typically, clients see meaningful data within 2 weeks and revenue improvements within 30 days.

For example, Averlo went from 1.47 to 3.57 ROAS in just 7 days.

That said, our most impressive case studies like Vibe Culture (11X growth) happened over 6 months.

We're upfront about timelines: first month is learning and optimizing, months 2-3 show steady improvement, and months 4+ is where we typically see exponential growth.

The stronger your product and existing data, the faster we move.

3. "What makes your creative approach different?"

We don't guess what works—we mine customer data and apply consumer psychology principles.

Every creative is A/B tested weekly (not monthly like most agencies).

We build modular content banks with different hooks, pain points, and benefits that can be mixed and matched as we learn what resonates.

Most importantly, we create specifically for paid social first, not repurposed organic content.

Our approach with Burrito Baby generated 975% revenue growth because we tested 27 different messaging angles in their first quarter.

4. "How much do we need to spend to see results?"

Our minimum ad spend is $5K/month, but ideal clients are spending $10-50K monthly.

That said, it's not just about budget—it's about profit.

We've helped Universe Light scale from zero to $800K in 3 months by focusing on efficient spending, not just volume.

We'll be transparent if your budget isn't sufficient for your goals, and we'll help create a roadmap to get there.

Remember: ad spend should be viewed as an investment with measurable returns, not a cost.

5. "Do you have experience in our specific niche?"

Across 152+ ecommerce brands, we've worked in most DTC categories—fashion, beauty, home goods, food/beverage, wellness, and specialty products.

While niche experience helps, our process works across categories because we focus on universal ecommerce principles. We don't need years in your exact product category; we need 90 days with your customer data.

The Set Co was in a completely new category for us, yet we took them from zero to $26K within 30 days of launch by applying proven frameworks.

6. "What happens if performance drops?"

First, we don't panic—fluctuations happen.

We immediately diagnose whether it's a creative, targeting, or external factor issue.

We have a 72-hour turnaround protocol: day 1 we analyze data, day 2 we implement changes, day 3 we measure impact.

Unlike agencies that might hide or make excuses, we're transparent about challenges and solutions.

For a skincare client who saw a 30% performance drop after an iOS update, we pivoted strategy within a week and recovered their performance fully within the month.

7. "How involved do we need to be in the process?"

After a more intensive 2-week onboarding, most clients spend just 1-2 hours weekly with us.

Some prefer weekly calls, others monthly with Slack updates.

We adapt to your preference.

What matters most is giving us access to customer insights and prompt feedback on creative directions.

The brands that scale fastest with us like Vibe Culture are responsive but not micromanagers—they trust the process while remaining engaged partners.

8. "How do you approach scaling ad spend?"

We scale based on data, not arbitrary budgets.

Our process:

1) Test creatives and audiences at lower spend,

2) Identify winners with statistical significance,

3) Incrementally increase budget (typically 20-30% at a time),

4) Monitor efficiency metrics daily,

5) Expand to new channels as primary channels mature.

With Purpose Dream, we started at $100/day and scaled to $3,000/day over six months without losing efficiency. We'll never recommend scaling just to increase our management fee.

9. "What metrics do you actually focus on?"

Beyond surface-level ROAS, we track four key profit drivers:

CAC (customer acquisition cost),

CR (conversion rate),

AOV (average order value),

and LTV (lifetime value).

Most agencies only focus on top-of-funnel metrics, but we measure the entire customer journey.

For The Set Co, we increased their AOV by 42% through strategic product bundling while maintaining the same CAC, which had more impact on profit than just lowering acquisition costs.

10. "How often will we get reporting and updates?"

We provide weekly performance summaries and in-depth monthly reports with insights and recommendations.

You'll also have 24/7 access to a live dashboard.

Beyond scheduled reports, we prioritize proactive communication—if something significant happens (good or bad), you'll hear from us within hours, not days.

Our clients appreciate that we focus reporting on actionable insights, not just data dumps. We're also flexible on communication frequency based on your preference.

11. "What's your creative process like?"

Our creative process has four phases:

1) Research (customer review mining, competitor analysis),

2) Strategy (identify key messages, angles, and formats),

3) Production (create modular assets that can be mixed and matched), and

4) Testing & Iteration.

We build a content bank with multiple hooks, pain points, benefits, and CTAs that can be combined for ongoing testing.

For Burrito Baby, we created 35 different assets in month one, identified the 5 top performers, then created 15 variations of those winners in month two.

12. "Do we need to provide our own content/creative?"

While existing assets help us start faster, it's not required.

We have three approaches depending on your situation:

1) Enhance existing assets,

2) Create new assets using your products (you ship to us), or

3) Coordinate UGC from our creator network.

Most clients provide products and basic brand guidelines, then let us handle the rest.

For Universe Light, we created their entire content library from scratch and generated $800K in 3 months.

13. "How long are your contracts?"

Our standard agreement is 3 months, then month-to-month.

We believe in earning your business every month rather than locking you into long contracts.

The initial 3 months gives us enough time to implement our full methodology and show meaningful results.

After that, you can cancel with 30 days' notice. Our average client stays for 14 months because of results, not contractual obligations.

We also offer project-based work for specific launches or campaigns.

14. "What's your team structure - who will we work with?"

You'll have three key contacts:

• Strategy Director (that's me) – Oversees your account strategy and
• Dedicated Media Buyer – Manages your campaigns daily
• Creative Director – Leads your ad creation with our design team

You won't be passed to a junior account manager after signing. Each Media Buyer handles maximum 3 clients (most agencies have them juggling 10-15). This focused approach is why we maintain a lean roster but get better results.

Our team structure is intentionally lean—we'd rather have fewer clients with better service than stretch ourselves thin.

15. "How do you handle market changes or algorithm updates?"

We stay ahead of platform changes through direct relationships with Meta/Google representatives, weekly team learning sessions, and constant testing.

When iOS 14 hit and many agencies panicked, we had already tested alternative attribution methods and creative approaches. We maintain a "test budget" for each client specifically to experiment with new features or trends without risking core performance.

This proactive approach meant our clients saw only a 15% impact from iOS changes while many brands experienced 40-50% drops.

16. "What kind of brands are NOT a good fit for you?"

We're currently at 80% capacity + doing great work for brands, so we're selective about new partnerships. We're looking for brands that:

• Are in growing industries (sorry, printing companies – we're good, but not that good!)
• Have generated at least $5K/month in market sales (beyond friends/family)
• Can make decisions quickly when given information
• Are open to suggestions and strategic direction

We're NOT a fit for:

• Industries we believe aren't providing good to the world (gambling, short-term loans, fast fashion, etc.)
• Brands expecting unrealistic growth ("10X in 30 days!")
• Businesses relying solely on heavy discounting
• Products with extremely long purchase cycles (12+ months)
• Those unwilling to invest in proper creative testing
• Brands shopping for the absolute cheapest option

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17. "How do you improve our LTV beyond just acquisition?"

We take a full-funnel approach: 1) Email/SMS flows that nurture first-time buyers, 2) Strategic retargeting campaigns for previous customers, 3) AOV strategies like bundles and upsells, and 4) Subscription model implementation where appropriate. For Purpose Dream, we increased their customer LTV by 67% by implementing post-purchase flows and creating a "Join the Movement" loyalty program. While acquisition gets attention, retention drives profitability—we focus on both.

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