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Why fly with Pigeon?
We Get Results. Period.
$19M+ Profitable Ad Spent
We care about bottom line
Real Practitioners
Performance-obsessed
Operator friendly
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"Ethan helped us scale this business from $2K/month to a thriving multi 7 figures business. Couldn't have done this without the Pigeon team. Looking forward to our next lunch!"
Belinda Voigt
Founder, RE3
"I have tried numerous agencies in the last 10 years for our brands. Always went back to in-house. It's refreshing to find someone so obsessed with growth and willing to do what it takes."
Oliver Krasny
CEO, Snap Revise
"I wanted new customer acquisition. Worked with a few agencies who always hide behind our high Blended ROAS (we have existing organic traffic and returning purchases). Pigeon Digital was the first vendor who said 'we can achieve that.' And they did."
Laura Walkley
General Manager, Her Genie
Real Skin in The Game
Ethan To - CEO & Head of Growth
Managed 150+ Australian DTC brands and retail giants. Generated over $137M in tracked revenue since 2017
Past clients:
- eCommerce: Seed Heritage, Nine West, French Connection, 2XU Global, Hairhouse, The Paw Grocer,
- Events: The Color Run, Melbourne Marathon Festival, Professional Bull Riding Festival,…
- SaaS: Qwilr, Swimply, Tapt.io
- B2B & B2C Lead Gen: Dulux Australia, LawConnect , Hilco Global, Neap,
- Residential/commercial real estate: CBRE, Burgess Rawson
"I started Pigeon Digital after years of scaling DTC brands from the inside, owning the outcomes, fixing what was broken, and scaling what actually worked.
Most agencies chase ROAS or growth and call it a win.
I care about real business results:
Profitable growth, better customer acquisition, and revenue that compounds over time.
If you're serious about scaling and tired of the guesswork, you're exactly who I built Pigeon Digital for."
Brands I worked with over the years
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Proof we bring the heat
Case Studies
Pigeon Insights®
Short & skimmable insights from the trenches 🧠
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We acknowledge the Traditional Owners of the land on which we work, the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation people of the Kulin Nation, and pay our respects to Elders past and present. We recognise their continuing connection to Country, culture and community.
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