Pigeon Digital - Your Ecommerce Growth Partner

The #1 lever to performance.

Killer Ad Creatives
That Print Money

Every asset is A/B-tested to perfection and optimised weekly for real-time result. Our ads have extremely high win-rates, by leveraging customer data mining & fundamental consumer psychology.

Creative library

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MEee Expertise Backed by Years of Results

I’ve spent 9 years testing, refining, and executing paid social strategies that actually work - not just for one brand or one niche, but across platforms, funnels, and verticals.

‍Our creative and strategy are shaped by data, pressure-tested in up to $50K/day ad spend, and constantly evolving with the platforms.

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"Ethan helped us scale this business from $2K/month to a thriving multi 7 figures business. Couldn't have done this without the Pigeon team. Looking forward to our next lunch!"

Belinda Voigt

Founder, RE3

"I have tried numerous agencies in the last 10 years for our brands. Always went back to in-house. It's refreshing to find someone so obsessed with growth and willing to do what it takes."

Oliver Krasny

CEO, Snap Revise

"I wanted new customer acquisition. Worked with a few agencies who always hide behind our high Blended ROAS (we have existing organic traffic and returning purchases). Pigeon Digital was the first vendor who said 'we can achieve that.' And they did."

Laura Walkley

General Manager, Her Genie

Ethan To

CEO & HEAD OF GROWTH

Managed 150+ Australian DTC brands and retail giants. Generated over $137M in tracked revenue along the way.

Past clients:

eCommerce: Seed Heritage, Nine West, French Connection, 2XU Global, Hairhouse,..
‍Events: The Color Run, Melbourne Marathon Festival, Professional Bull Riding Festival,…
‍SaaS: Qwilr, Swimply, Tapt.io
‍B2B & B2C Lead Gen: Dulux Australia, LawConnect , Hilco Global, Neap,
Residential/commercial real estate: CBRE, Burgess Rawson

"I started Pigeon Digital after years of scaling DTC brands from the inside, owning the outcomes, fixing what was broken, and scaling what actually worked. Most agencies chase ROAS or growth and call it a win. I care about real business results - profitable growth, better customer acquisition, and revenue that compounds over time. If you're serious about scaling and tired of the guesswork, you're exactly who I built Pigeon Digital for."

Ethan To

Founder of Pigeon Digital

Not another agency.
A growth partner.

Pigeon Digital is a Performance Marketing partner that scales brands profitably. We turn insights into real growth with strategy and systems that are proven to produce results.