The Set Co
Case Study
1.98 ROAS
30 days from launch
47%
improvement in AOV in 30 days
145%
improvement in LTV in 30 days
Ad Platforms Used:
About The Brand
The Set Co is an active lifestyle skincare brand - Vitamin C Serum, SPF 50+ sunscreen, Hydrating Swiss Mist, body moisturisers, exfoliating soaps, muscle repair creams. Built for people who move.
We took on their full marketing infrastructure: Paid Search, Paid Social, CRO, and Email. Not starting from zero on brand - but starting from a serious misalignment between what their site did and what their customers needed.
Video Ad Creatives
Static Ad Creatives
Rapid Testing for Product-Market Fit
We launched fast to get data, not assumptions.
We ran campaigns across their full product range, monitoring CVR, CAC, and AOV in real time. We cut what wasn't working and doubled down on what showed traction. Within the first testing phase, three winners emerged: SPF 50+, Vitamin C Serum, and Refresh Dry Shampoo (lowest CAC of the three).
That clarity let us direct budget and creative energy toward products that could actually compete on acquisition economics - not spread thin across eight.
Creative Iteration for Meta & TikTok
With winning products identified, we rebuilt creative from scratch.
Static ads first to validate angles - each built around a specific benefit or problem, not just a pretty product shot. When angles moved the dial, we moved into video. Three hooks per winning product, content variations to reduce ad fatigue, split-tested offers to find what moved customers from consideration to checkout.
Final creative running: three ad copies, three headlines, built to match different customer mindsets and awareness stages.
Landing Page Testing
Product pages were converting at 2.42%. We didn't tweak - we challenged the assumption underneath.
Skincare customers research before they decide. They want context, education, and proof - not just product specs. We built two landing page experiences and ran a 33/33/33 split test on $5,000 spend: original product page vs. a dedicated landing page vs. a long-form advertorial with a buy box integrated into the content.
Results: advertorial 4.73%, landing page 4.25%, product page 2.42%. We built two more advertorials for each winning product and made it our primary format going forward. ROAS moved from 1.14 at launch to 1.9 within the testing window.
Our Services
1. Paid Social
Scaling your business with FB, IG, Snapchat & Tiktok Ads
2. Paid Search
Get in front of the ready-to-buy customers on Bing & Google Search platform.
3.Ecommerce Development
Supercharge your website conversion rate. Make the most out of marketing dollars
4. Performance Ad Creative
Powerful consumer psychology driven ad creative to turn mere strangers into hot buyers
5. Email & SMS
Maximise your customer lifetime value with Email Automation & SMS
6. UGC Content
User Generated Content is the #1 performing creative across different industries in 2022
Our work
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We acknowledge the Traditional Owners of the land on which we work, the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation people of the Kulin Nation, and pay our respects to Elders past and present. We recognise their continuing connection to Country, culture and community.
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