Averlo
Case Study
3.57 ROAS
from 1.45 ROAS in 7 days of working together
257%
Revenue Growth in 30 days
55.%
Decrease in CAC
Ad Platforms Used:
About The Brand
Averlo is a premium Australian streetwear retailer stocking Christian Dior, Givenchy, Valentino, and Kenzo. Launched in 2019 with clear positioning, they hadn't been able to convert that into sustainable growth. By the time we started, they'd been breaking even at best.
Video Ad Creatives
Static Ad Creatives
Website Conversion Rate Optimisation
We started with the site because it was the biggest leak. Session recordings, heatmaps, and customer journey tracking showed us exactly where visitors dropped off. We rebuilt the UX from mobile-first principles, clarified CTAs, and ran 15+ A/B test variations across button copy, layout, and product imagery.
Conversion rate went from 0.7% to 2.75% - a 392% improvement that compounded across every visitor we brought in after.
Creative Iteration for Scaling on Meta
Fashion doesn't need advertising that looks like advertising - the product is the hero. We built a systematic testing framework starting with static ads to validate angles, then scaled winners into video. UGC and product-forward creative consistently outperformed highly produced brand spots. Layering in user testimonials shifted the conversation from creative quality to product desirability, creating a scaling path that was sustainable and repeatable.
Google Account Restructure
Google was almost completely untapped. We fixed Merchant Centre first - adding structured keywords to product titles, integrating product ratings, and lifting approval from 45% to 95%. Then we consolidated six fragmented campaigns into three buckets: Performance Max (grouped by margin), Fashion Brand Names Search, and Averlo Brand Search. We cut branded search budget from 90% to 10% of total spend and redirected it toward high-intent prospecting.
Google ROAS moved from 1.2 to 5.75 - a 379% lift driven almost entirely by account structure.
Our Services
1. Paid Social
Scaling your business with FB, IG, Snapchat & Tiktok Ads
2. Paid Search
Get in front of the ready-to-buy customers on Bing & Google Search platform.
3.Ecommerce Development
Supercharge your website conversion rate. Make the most out of marketing dollars
4. Performance Ad Creative
Powerful consumer psychology driven ad creative to turn mere strangers into hot buyers
5. Email & SMS
Maximise your customer lifetime value with Email Automation & SMS
6. UGC Content
User Generated Content is the #1 performing creative across different industries in 2022
Our work
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