Universe Light
Case Study
0 - $800K
in 3 months
2.98
average ROAS since launched
$31
CAC with an average AOV of $112
Ad Platforms Used:
About The Brand
Universe Light was one of our first internal brands, launched in 2020. The timing wasn't accidental - home decor was booming during COVID lockdowns, and novelty night lights for kids were exactly the kind of feel-good purchase parents were making.
Like our other internal brands, we started dropshipping then moved to a 3PL in Hong Kong as the numbers justified holding inventory. We scaled across AU, US, UK, CA, and the Nordics. In 2022, after generating $2.75M in two years, we sold to an ecommerce VC firm.
Video Ad Creatives
Static Ad Creatives
Rapid Testing for Product-Market Fit
We built hypotheses, launched minimal viable campaigns, and let data tell us what worked.
The process: run targeted campaigns, track CVR, CAC, and AOV closely, cut fast. We weren't precious about any product or market. By the end of the testing phase, we'd found 3 winners - the Moon Lamp, Levitating Moon Lamp, and Galaxy Projector - and 4 winning markets: US, EU, UK, and Nordics. ROAS at this stage: 1.96.
Creative Iteration for Meta & TikTok
We needed a repeatable system for finding winning creative - the same process we run across every brand we scale.
Static ads to test angles. Winning angles into video. Three thumb-stopping hooks per video, content variations to reduce drop-off, split-tested offers at the end. Winning combination goes into testing with 3 ad copies and 3 headlines on Meta.
The demographic insight that changed performance: younger parents were buying Moon Lamps as bedroom lighting for their kids, drawn by novelty. We sourced creative from mum influencers and built the winning message: "The Ultimate Gift for Little Astronauts."
Bundling & Upsell
Initial AOV was $65 - thin margin when you're paying for international shipping.
50/50 split test at Add to Cart: same product at 20% off vs. complementary product at 20% off. Complementary won. Then 15% vs. 20% off - conversion held at 15%, so we took the higher revenue per offer.
Post-purchase upsell added after Place Order but before Thank You page: 20% off complementary products. AOV went from $65 to $112. ROAS from 1.9 to 2.98. Same ad spend - just more value from every customer already acquired.
Our Services
1. Paid Social
Scaling your business with FB, IG, Snapchat & Tiktok Ads
2. Paid Search
Get in front of the ready-to-buy customers on Bing & Google Search platform.
3.Ecommerce Development
Supercharge your website conversion rate. Make the most out of marketing dollars
4. Performance Ad Creative
Powerful consumer psychology driven ad creative to turn mere strangers into hot buyers
5. Email & SMS
Maximise your customer lifetime value with Email Automation & SMS
6. UGC Content
User Generated Content is the #1 performing creative across different industries in 2022
Our work
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