Vibe Culture
Case Study
1125%
Revenue Growth in 6 months
350%
MRR growth in 6 months
135%
increase in ROAS in 15 days
Ad Platforms Used:
About The Brand
Vibe Culture launched in 2021 with a clear point of difference: an energy drink that didn't require a trade-off between taste, health, and performance. Founded by Billy Parker, the brand built a loyal following quickly with their Wake-Up Blend.
We connected with Billy in 2022 after a frustrating run with his previous agency - high fees, basic campaigns, then silence. No creative thinking, no iteration, no strategy. Billy was writing his own ad ideas just to get them to try something new. The business was breaking even. Not because the product was wrong. Because the marketing wasn't doing its job.
Video Ad Creatives
Static Ad Creatives
Build the Content Bank First
The content bank was basically empty. You can't run a proper creative testing framework without content - and what Vibe had wasn't going to cut it.
We ran a content audit across their digital channels, then audience research to understand who was buying and why. From that, we defined 3-5 content pillars mapped to what their audience actually cared about: wellness outcomes, product transparency, and real customer experiences. Every piece of content produced had a specific job in the testing framework - nothing made just to fill the feed.
Creative Testing on Meta
With content to work with, we built a proper testing framework.
Static ads to identify winning angles, then video built from those angles. For each video: three thumb-stopping hooks, content variations to reduce drop-off, different offer variations at the end. Winning combination tested against three ad copies and three headlines.
Key insight: for health products, podcast-style content is the strongest performing format right now. Wellness audiences are conditioned to trust longer-form, education-style content. We built that into the creative rotation.
Result: 135% ROAS increase in the first 15 days of running the new creative system.
Customised Landing Page
After three months of running traffic profitably, we turned attention to the destination. Vibe's product page was burying key information and wasn't built to convert cold paid traffic.
We installed session recordings, heatmaps, and tracked the full customer journey to checkout. Then built a dedicated landing page: fast-loading, mobile-first, interactive video, clear benefits breakdown, ingredient transparency, and customer testimonials placed at the right decision points. Regular A/B tests on headlines, CTAs, and layout kept improving performance over time.
Result: 1125% revenue growth over 6 months. 350% MRR growth over the same period. Not from spending more - from converting better.
Our Services
1. Paid Social
Scaling your business with FB, IG, Snapchat & Tiktok Ads
2. Paid Search
Get in front of the ready-to-buy customers on Bing & Google Search platform.
3.Ecommerce Development
Supercharge your website conversion rate. Make the most out of marketing dollars
4. Performance Ad Creative
Powerful consumer psychology driven ad creative to turn mere strangers into hot buyers
5. Email & SMS
Maximise your customer lifetime value with Email Automation & SMS
6. UGC Content
User Generated Content is the #1 performing creative across different industries in 2022
Our work
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We acknowledge the Traditional Owners of the land on which we work, the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation people of the Kulin Nation, and pay our respects to Elders past and present. We recognise their continuing connection to Country, culture and community.
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