Jeen Health
Case Study
+346%
Meta link clicks (Carrier Screening) · Quarterly growth vs baseline
-22.7%
Google CPA (Cancer Screening) · Month-over-month efficiency gain
-28.7%
Google CPA (Carrier Screening) · Month-over-month efficiency gain
Ad Platforms Used:
About The Brand
In its first quarter with Pigeon, Jeen Health genetic testing accounts moved from fragmented spend to structured campaigns driving significantly higher engagement while acquisition efficiency improved across platforms.
Video Ad Creatives
Static Ad Creatives
Meta Ads
- Consolidated budget onto Carrier Screening, allocating the vast majority of monthly spend to the primary offer.
- Implemented proxy thank you page standard events to navigate health advertising tracking restrictions effectively.
- Deployed a numbered hook testing framework to isolate top performing angles by thumbstop and hold rates.
- Tested fast versus slow video pacing cuts to minimize audience viewing fatigue on sensitive topics.
- Built preliminary quiz funnels paired with discounted counselling offers to enhance lead quality and qualification.
Creative
- Shifted entirely to educational video creatives to support high consideration medical purchases adequately.
- Evaluated creative success using thumbstop and hold rates rather than cheap, low intent clicks.
- Replaced synthetic AI voiceovers with natural human narration for sensitive health topic messaging.
- Refined product messaging, compliance safe phrasing, and packaging language across regular monthly reviews.
- Published monthly creative reports to brief new hook variations based on actual performance data.
Google Ads
- Built dedicated Search campaigns for core genetic testing and screening offerings immediately upon kickoff.
- Restructured Cancer Screening into specific ad groups per cancer type with matching target keywords.
- Switched Carrier Screening campaigns onto automated Target CPA bidding to drive sustained efficiency.
- Implemented geo targeted local landing pages around key UK clinic partner locations for maximum relevance.
- Shifted away from automated bidding back to manual controls upon detecting critical tracking breaks.
Our Services
1. Paid Social
Scaling your business with FB, IG, Snapchat & Tiktok Ads
2. Paid Search
Get in front of the ready-to-buy customers on Bing & Google Search platform.
3.Ecommerce Development
Supercharge your website conversion rate. Make the most out of marketing dollars
4. Performance Ad Creative
Powerful consumer psychology driven ad creative to turn mere strangers into hot buyers
5. Email & SMS
Maximise your customer lifetime value with Email Automation & SMS
6. UGC Content
User Generated Content is the #1 performing creative across different industries in 2022
Our work
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