RE3

Spend up 60%, revenue up 59%, and blended ROAS held steady.

~3.0x

Blended ROAS Held

+60%

Ad Spend

+59%

Revenue

Ad Platforms Used:

About The Brand

RE3 sells a cold-compression recovery system. It's a considered, higher-priced purchase bought mostly by people recovering from surgery and athletes working through an injury. Narrow audience, slow decision, and proof matters far more than any promotion you could run.

We first ran RE3's ads from mid-2022, and they came back to us in early 2024 after a spell with another agency.

When the scaling work started, the account leaned almost entirely on Australia.

The Challenge

The US had been switched on but had never really worked, and it turned out the ad account was running on Australian time. Not a strategy problem. A settings problem.

The bigger challenge was supply. A narrow audience burns through creative faster than a broad one, and scaling was always going to demand more of it.

Video & Static Ad Creatives

1

Meta Ads

  • We gave the US its own ad account.
  • RE3's account ran on Australian time, so Meta was pacing the US budget on a clock that didn't match American buying hours. An ad account's time zone can't be changed after setup, so a separate US account was the clean fix, lining spend up with the hours people there were actually awake and shopping.
  • Before that, US campaigns were paused in late 2022 while the customer journey was fixed, rather than spending into a funnel that wasn't converting.
  • The big push was saved for early 2023, because RE3's previous two years showed the start of the year converting better. We scaled through February, moved budget off campaigns that slipped, and paused in late March to steady the account before going again.
  • Canada was tried in 2024 and paused when it didn't perform.
2

Creative

  • Longest winning ad were iterated to it's 30th version from 2022 to 2025 - we refreshed whenever seeing sign of fatigue.
  • Similarly, inthe US, RE3's best ad was one of its oldest, so it kept its place in the main campaign. A proven winner doesn't expire on a calendar. You retire an ad when the numbers say it's worn out, not because newer creative exists.
  • Every interview from RE3's professional shoot was transcribed first, so the strongest lines were picked before anyone touched the footage.
  • Those lines became our edited interview ads and b-roll versions, and the b-roll cuts performed well straight out of the gate.
3

Google Ads

  • Video went into Performance Max.
  • YouTube placements had started bringing in sales on their own, so in September 2022 we gave Performance Max proper video for pre-roll and mid-roll, with more Google budget behind it.
  • Return dropped as spend moved past brand terms, which was expected. Most of the early high return came from people already searching for RE3 by name, who'd largely decided before they saw an ad. New customers were always going to cost more.
  • Flagging inflated conversion value early meant nobody mistook add-to-carts and checkouts for real sales.

In Their Words

“You work hard, you try really hard with it, and it's the best content that we've ever had.”

- RE3, client side

The Results

Across the nine months from June 2022, spend grew about 60% and revenue grew about 59%, with blended ROAS barely moving from roughly 3.0x. The scaling month produced the brand's first six-figure revenue month, and CPA rose only single digits while spend went up by more than half.

In reality it wasn't a straight line. Through the first half of 2023 the account softened and blended ROAS drifted from around 3x down toward 1.7x, between platform changes, a site migration, competitor discounting and a conversion issue on the site itself. We pulled budget back, rebuilt the creative set from scratch, and only re-scaled once the new assets proved out.

That's the pattern across two years. Scale while efficiency holds, cut fast when it doesn't, and keep the creative pipeline full enough that there's always something new to scale into.