To DTC operators

Ethan To

In 2016, I built my first brand with $519 in my bank account,

90 days later: US$500,000 in revenue.

Nothing beats watching those sales numbers climb day after day.

Since 2019, I've led elite teams at performance agencies.

But not as a consultant who talks.

But an operator who delivers.
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Scaling clients, building marketing teams & ecom strategies.‍

I've managed 150+ Australian DTC brands and retail giants.
Generated over $137M in tracked revenue along the way.

While others clocked out at 5, I completed my Master degree in Marketing 4 hours night classes daily. I was building my own e-commerce brands until 2-3am.

This rare triple perspective revealed an uncomfortable truth:

‍Most agencies have never felt the cold sweat of watching your own ad spend drain with zero sales.
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In 2022, I founded Pigeon Digital after seeing too many brilliant brands suffocated by agency mediocrity.

I didn't create another agency.
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I built the anti-agency.

1. A team that moves at founder speed, not corporate pace.
2. Strategies tested with my own money, not theoretical frameworks.
3. Work that drives revenue, not vanity metrics.

I built Pigeon Digital for one reason: to find the 1% of DTC operators who refuse to accept industry standards.

- The operators who demand insane quality, executed yesterday.
- Who know slow decision-making kills brands.
- Who share the obsession that borders on insanity.

For the past 9 years, I've lived in the trenches of e-commerce when others were reading about it.

‍This isn't an agency pitch.

‍It's an invitation to the few who recognize the difference between those who talk and those who deliver.

Are you one of them?

Let's talk!