A cost cap is just a CPA ceiling. Here's how to set Meta caps off your AOV and real margins, group products so they hold, and scale without choking delivery.

Sitewide 30% off can cut your profit by 75%, not 30%. Here's the BFCM bundle and gift-with-purchase math that protects your margin instead.

An LLM read a healthy dashboard and told a founder to kill his best channel. Here's why AI misreads your numbers, and the context doc that turns it sharp.

Under Andromeda, cutting everything but your 7x ads tanks your scale days later. Here's how to read your account at the concept level and what to actually cut.

If your product lasts five years, your growth rate is just your LTV. Three ways to manufacture a second purchase from a low-repeat catalogue.

AI didn't solve creative volume, it sped up your average ad. Here's how to turn a swipe file into a 40-template static ad playbook, and what earns a slot.

View-through can be over half your reported Meta sales. The plain-English version, plus how to reconcile platform ROAS against what Shopify actually booked.

Below roughly $50k/month on Meta, agency retainer maths guarantees mediocre service and you learn more running ads yourself. Here's when hiring makes sense.

Scripted agency UGC dies in a watered-down middle. Here's the coach-don't-script creator network I'd build instead, and why it costs a fraction of a retainer.

Your CPA looks great but the account won't grow. That's usually a cost cap starving new-customer acquisition. Here's the teardown and when caps still earn it.