My honest ranking of the three Facebook ads scaling methods - duplication, cost caps and the 20% increase - and why steady scaling is the only one I trust.

Five Facebook ad hook skeletons with swap-in formulas, the awareness level each suits, and where it wins - so you can ship something that converts this week.

The myth says your customer is worth $400 and you can spend $130. The burdened, delivered-to-door, post-refunds math usually says you can spend a third of that.

Stop brainstorming angles. Your reviews already hold them. The exact AI workflow we run to tag customer language, count it, and turn it into hooks and briefs.

A bench teardown of the six sections in every winning Meta ad, how we read thumb-stop vs CTR vs ROAS to decide what scales, and why boring beats clever.

A 1.2 blended ROAS isn't a death sentence. Here's the step-by-step cohort payback analysis we run before ever calling a Shopify account unprofitable.

The exact Claude to Nano Banana to Seedance pipeline we run for Shopify clients, plus an honest verdict on which AI creatives convert and which just look real.

Attribution credits sales you'd have won anyway. Here's incrementality vs attribution for DTC - what each measures, a worked geo-holdout, and when MER is enough.

The auction-overlap maths behind why we run ~90% of client budget on CBO - plus the two narrow, real cases where ABO genuinely still wins in 2026.

The 5-minute break-even ROAS math every Shopify founder should run before spending on Meta - built from AOV down, with a red-yellow-green system you can copy.