Pigeon Insights®

Skeptical-category challengers out-convert the giants with trust assets, not discounts. Five of them, reframed as CPA levers for supplements and skincare.

One account-wide ROAS goal trains Meta to sell your cheapest SKU. How to set per-product targets from cohort payback and margin, then wire them into bidding.

Stop setting one revenue target for 2026. The board, budget, bonus framework - three numbers, no CFO needed, and how ad budget should shift between them.

"Write me a Facebook ad script" gives you generic copy because the model knows nothing about your brand. The four-part prompt structure that fixes it.

Your real fans aren't in your support inbox. How 6-7 figure brands build a high-trust VIP community that feeds product research and lifts retention.

Why DTC brands stall in the $20-50m band, why it's an org and cash problem rather than a media one, and the order I'd fix things in to hit escape velocity.

In-platform ROAS lies. Here's how to run the chain from contribution margin to a blended 3x MER target to the low last-click gates you actually enforce per channel.

Black Friday isn't the peak. December out-earns November because intent climbs to the shipping cutoff. Here's the week-by-week spend curve I'd run.

New product drops often acquire net-new customers who then buy your bestsellers. How to spot the launches that grow you versus the ones cannibalising revenue.

Category beats execution more often than founders admit. Four filters for picking an ecommerce market that pulls you up, from growth to white space.

The thesis that you can scale a DTC brand toward nine figures with five people, and the lean 2026 org chart: what to keep in-house, hand off, or give to AI.

Most brands track twenty metrics and steer by none. How I'd pick one profit-anchored king goal and let target ROAS flex underneath it.

A teardown of a three-cell geo test on peak-week scaling, plus a budget-by-tier playbook for brands that can't afford an incrementality tool.