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More than just ROAS
Data Science
Meets Creativity
Blend data science, consumer psychology and creativity to create top-tier digital strategy
We do deep research on audience, pain points and angles before engaging with any strategy
We run creatives that resonate deeply with the problems and desires of customers
We make decisions on multiple datapoints, not emotion
We actually care about your bottom line instead of making ad reports look good.
Get to know us
Ethan To
CEO & HEAD OF GROWTH
8 years ago....
Started my first ecom business in 2016
Scaled one brand from 0-$500k in 3 months
I was also led teams in two performance agencies
as a Senior Digital Strategy Manager.
Scaling clients, team training & development.
Managed 100+ Aussie ecom DTC & well-known retail giants.
Aenerated > $115M+ revenue
Running my businesses, full-time jobs while finishing my Master in Marketing at RMIT,
I live and breath ecom growth strategies,
From brand, agency & academic perspectives
I founded Pigeon Digital to form a A+ marketing team for brands,
To execute insane quality work at speed,
No more corporate slow decision-making,
But main reason is , I can choose the clients I partner with
People with insane work ethics, who play the long games.
Who can lift their weight and make decision fast to grow their business
If this is you, please reach out
$17M+
Total Ad Spent
$112M+
Revenue Generated
8 Yrs
Since first FB campaign
152+
eCommmerce Brands
Brands I worked with over the years
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What my clients say
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