One UGC shoot, three ads, then silence is the most common waste I see in ad accounts. Here's the content waterfall for paid social: one shoot day, 40+ assets.

Stop budgeting ad channels as a share of total spend. Price each one in cents per Meta dollar instead, with a four-step worksheet and worked example ratios.

"Write me a Facebook ad script" gives you generic copy because the model knows nothing about your brand. The four-part prompt structure that fixes it.

Most 'cold' Meta campaigns quietly re-buy existing customers because exclusions no longer match. Here's how to audit your percent-new and fix the leak.

A green dashboard isn't a reason to scale on Black Friday. Here's how to test whether your next ad dollar is actually incremental, not just harvesting demand.

A handful of ads carry most of your spend, and that's normal. The outlier maths behind creative volume, and why a two-week kill rule deletes your future winners.

Andromeda changed the maths on account structure. Here's the campaign tree we build for 7-figure brands, the rule for adding one, and when we still split.

Skeptical-category challengers out-convert the giants with trust assets, not discounts. Five of them, reframed as CPA levers for supplements and skincare.

Why DTC brands stall in the $20-50m band, why it's an org and cash problem rather than a media one, and the order I'd fix things in to hit escape velocity.

The thesis that you can scale a DTC brand toward nine figures with five people, and the lean 2026 org chart: what to keep in-house, hand off, or give to AI.