Pigeon Insights®

Most brands don't have a forecasting problem, they have a signal-to-action lag. Why a day-two course correction beats a month-end deck, with a worked save.

Launch at $399, not $199. The premium pricing maths behind ad economics: contribution margin, CAC headroom, and which SKUs to keep cheap or take margin on.

Why we stopped force-budgeting ABO tests and now test inside the CBO: how low-budget winners die at scale, and the new definition of a winning ad that fixed it.

Most ad angles flop because they're pitched at the wrong level of market sophistication. Here are the five stages and how I diagnose a brand's.

Meta's view-through credit flatters your ROAS by taking the bow for sales that were already happening. Here's why we judge every budget call on click data.

Most brands either over-attribute influencer on last click or give up. The honest middle is triangulation: click floor, leakage correction, surveys, halo.

You'll always get a tidy monthly report. The danger is the lag before anyone acts. Here's the daily three-question update that tells managing from reporting.

Price is the cheapest profit lever you've got, and most brands never test it. Here's how to run a 24-hour price test and find the cliff where demand drops off.

The segmented structure big brands use is built for their volume, not yours. Copy it at $1k a day and it drifts spend onto warm buyers and starves learning.

Until eight figures, angles and offers are the whole game. How we build a two-axis angle matrix, and why unaware creative deserves the most budget.

A high blended ROAS can hide flat new-customer growth. The framework we use to measure true net-new growth, and what to ask an agency before renewing.

Influencer marketing is a spectrum from free seeding to equity deals. Here's what each tier is for, and where a 7-figure DTC brand should actually start.

The exact 6-step daily checklist we run on every client's Meta account, in strict order, so one bad afternoon never gets to make a budget decision.