Pigeon Insights®

Photo or video isn't a budget question, it's a proof question. Say your claim out loud: if a stranger thinks "prove it", you need video. Here's the full test.

What the 50-conversions-a-week rule really means in 2026, why spending your way out of learning limited is usually wrong, and when the label doesn't matter.

Your DTC store's real value isn't revenue, it's the cheapest A/B testbed you've got. Find the winning message on Meta before you ship to a retail shelf.

The player to player-coach to coach progression, adapted for ecommerce founders. Why "here, just let me do it" keeps you stuck, and what to hand off first.

Everyone can generate a hundred ads now. Almost nobody can tell which three are worth money. Why taste is the moat AI can't copy.

A teardown of the two-word churn-save SMS that upgrades a wavering subscriber to quarterly, locks in the discount, and pulls a full quarter of revenue forward.

Most brands test offers a few times a year and bleed margin doing it. Here's a four-moments-a-month system that tests quietly, with the downside engineered out.

Your highest-ROAS ad is usually the wrong one to scale. Here's the 10% rule we use to decide which Facebook ads earn a scale budget, and the common trap.

Most brands rent UGC one post at a time. Here's how I'd build a 50-200 creator community that feeds your ad account fresh, higher-converting content weekly.

That 180M audience size is theoretical, not real. How Meta restricts broad delivery, the three metrics that signal a stall, and the adjacent-interest fix.

The $800 de minimis rule is powering the cheap-product wave. What it actually does, why building your margin on it is a trap, and the defensible alternative.

Your worst performer gets all your attention while your best quietly plans an exit. The Rule of 10, and five rituals to hold up your standard-setters.

Nine-figure brands see only a few hundred ChatGPT visits a month. Here's the playbook: three cheap seeds to do now, and the trap that stalls small brands.