Pigeon Digital - Your Ecommerce Growth Partner

The only lever to performance.

Killer Ad Creatives
That Print Money

Every asset is A/B-tested to perfection and optimised weekly for real-time result. Our ads have extremely high win-rates, by leveraging customer data mining & fundamental consumer psychology.

Creative library

VIEW CREATIVE LIBRARY

Expertise Backed by Years of Results

Plenty of agencies make noise. Few have the receipts.

We’ve spent years testing, refining, and executing paid social strategies that actually work — not just for one brand or one niche, but across platforms, funnels, and verticals.

‍Our creative and strategy are shaped by data, pressure-tested in up to $50K/day ad spend, and constantly evolving with the platforms.

VIEW CREATIVE LIBRARY

"Ethan helped us scale this business from $2K/month to a thriving multi 7 figures business. Couldn't have done this without the Pigeon team. Looking forward to our next lunch!"

Belinda Voigt

Founder, RE3

"I have tried numerous agencies in the last 10 years for our brands. Always went back to in-house. It's refreshing to find someone so obsessed with growth and willing to do what it takes."

Oliver Krasny

CEO, Snap Revise

"I wanted new customer acquisition. Worked with a few agencies who always hide behind our high Blended ROAS (we have existing organic traffic and returning purchases). Pigeon Digital was the first vendor who said 'we can achieve that.' And they did."

Laura Walkley

General Manager, Her Genie

Creative Power + Data Precision = 💰

Our Playbook for Explosive Growth

Scaling isn’t about spending more — it’s about building smarter. We connect paid, creative, CRO, and retention into one ecosystem,engineered for efficiency, speed, and long-term ROI.

This is how modern brands scale with confidence.

PAID SOCIAL ADS

We build and manage full-funnel paid social campaigns across Meta, TikTok, and Pinterest for DTC brands & large Aussie retailers— designed to drive predictable acquisition and profitable scale. Each account is structured for testing, performance tracking, and efficient optimization.

‍Why our paid social approach performs:
- Structured campaign architecture that reduces CAC while scaling volume
- Testing systems that align with funnel stages and audience signals
-Platform-native creative and strategy across Meta, TikTok & Pinterest
- Weekly creative and audience optimization cycles

This isn’t a "launch and hope" media buying operation — it’s a performance machine backed by millions in ad spend.

PAID SEARCH ADS

We capture high-intent demand through Google and Bing with search strategies that go beyond basic keyword targeting. Whether it's branded defense or non-branded scale, we ensure every dollar moves the needle.
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How we turn intent into revenue:- Smart bidding strategies (tROAS, tCPA, manual control when needed)
- Granular control over keyword match types, negatives, and query filters
- Search Term Impression Share and ad rank analysis built into reporting
- Full-funnel keyword mapping tied to business objectives

Most agencies optimize for clicks — we optimize for outcomes.

STATIC & VIDEO AD CREATIVES

We create thumb-stopping ad creatives — static, video, and UGC — all designed with one goal: performance.

Every asset is guided by platform data, consumer psychology, and hook-driven testing frameworks.
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What makes our creative convert:- Scripted, directed, and edited fully in-house for quality control
- Hook-first creative strategy tailored by platform and objective
- Weekly performance reviews to refresh winning angles
- Experience producing both high-volume UGC and branded creative

You won’t get pretty ads here — you’ll get creative that sells.

See our Creative Library

CRO & LANDING PAGES

Clicks are just the beginning. We optimize your landing experience to convert traffic into revenue with custom-built pages, testing plans, and funnel-specific UX strategies.
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Why our landing pages outperform:- Full CRO audits covering UX, speed, mobile performance, and intent matching
- High-converting, modular landing pages mapped to your offer and audience
- Ongoing A/B testing and variant planning
- Alignment between ad messaging and on-page narrative

Your best-performing ad is only as strong as the page it lands on.

EMAIL & SMS

We design retention systems that boost LTV and maximize every customer touchpoint.

From flows to campaigns, we create messaging that’s behaviorally timed, personalized, and revenue-generating.

How we unlock owned channel revenue:
- Deep segmentation tied to lifecycle stage and purchase behavior
- Flows for welcome, cart recovery, post-purchase, and reactivation
- Native integration with paid media for post-click monetization
- Campaign calendars mapped to product launches, seasonality, and LTV goals

This is retention built for performance, not vanity metrics.

USER GENERATED CONTENT

We don’t just deliver UGC — we deliver a system.

From sourcing creators to managing briefs, shoots, edits, and rights, we handle the entire process to deliver platform-native, high-converting content.
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Why brands rely on our UGC system:
‍- End-to-end creator sourcing, scripting, and editing
- UGC structured by hook angle, customer objection, or use case
- Content libraries designed for testing and fatigue prevention
- Experience across demographics, industries, and funnel stages

This is UGC built to fuel paid performance — not influencer fluff.

"Ethan and his team always deliver the sickest ads for our brand. I have absolute trust in the Pigeon team because they always do what they said they would"

Billy Parker, Director

Ethan To

CEO & HEAD OF GROWTH

Managed 150+ Australian DTC brands and retail giants. Generated over $137M in tracked revenue along the way.

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Past client managed:

eCommerce: Seed Heritage, Nine West, French Connection, 2XU Global, Hairhouse,..
‍Events: The Color Run, Melbourne Marathon Festival, Professional Bull Riding Festival,…
‍SaaS: Qwilr, Swimply, Tapt.io
‍B2B & B2C Lead Gen: Dulux Australia, LawConnect , Hilco Global, Neap,
Residential/commercial real estate: CBRE, Burgess Rawson

To DTC operators

I’ve done my due.

While others clocked out at 5, I was clocking in to four hours of night classes, earning my Master’s in Marketing while managing teams at performance agencies full-time.
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When I got home, I built my own e‑commerce brands until 2 or 3am — testing, failing, learning, and reinvesting my own money.

That grind gave me something rare — a triple perspective:
agency operator, brand owner, and marketer.

And with it came an uncomfortable truth:

‍Most agencies have never felt the cold sweat of watching your own ad spend drain with zero sales.
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In 2022, I founded Pigeon Digital after seeing too many brilliant brands suffocated by agency mediocrity.

I didn't create another agency.
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I built the anti-agency.

1. A team that moves at founder speed, not corporate pace.
2. Strategies tested with my own money, not theoretical frameworks.
3. Work that drives revenue, not vanity metrics.

I built Pigeon Digital for one reason: to find the 1% of DTC operators who refuse to accept industry standards.

- The operators who demand insane quality, executed yesterday.
- Who know slow decision-making kills brands.
- Who share the obsession that borders on insanity.

For the past 9 years, I've lived in the trenches of e-commerce when others were reading about it.

‍This isn't an agency pitch.

‍It's an invitation to the few who recognize the difference between those who talk and those who deliver.

Are you one of them?

Let's talk!

"Ethan helped us scale this business from $2K/month to a thriving multi 7 figures business. Couldn't have done this without the Pigeon team. Looking forward to our next lunch!"

Belinda Voigt, Director & Founder of RE3 Ice Compression