Pigeon Insights®

The demographic avatar tells you who your buyer is, never why they buy. Here's the three-section identity-and-emotion doc we fill in before spending a dollar.

A plain-English read of Meta's Andromeda update: the two problems it solves, what one-to-one retrieval changes, and why most of the panic was seasonal noise.

Why the buy-a-million-followers deal is dead, how the creator-volume seeding funnel actually scales DTC, and the one product type it quietly doesn't fit.

A lightweight 2026 annual planning system for ecom founders: run on four initiatives not forty, one owner each, and the numbers I need before any media plan.

A one-click post-purchase upsell is the rare 30-minute install that pays whether or not you tune it. Here's how to map it across four placements.

Most brands set their free shipping threshold off the average order value. That taxes your cheapest customers and flatters AOV while quietly bleeding profit.

A brand-new ad account, week by week: the hard deck I held through a A$340 early CPA, the losers I killed, and the exact rules that scaled it.

I wrote off the 20-minute video sales letter for years. Then I saw who's quietly doing a billion a year on it. The anatomy, when to use one, the lines to avoid.

When to use interests, lookalikes, or broad on Facebook ads in 2026: why we default to broad, the two cases where it isn't, and how to test it yourself.

An honest take on TikTok Shop for DTC brands in 2026: why GMV Max runs the revenue, why shops keep getting shut off, and how to measure the off-platform halo.

There's no such thing as a good agency, only good people at one. The three questions that reveal who'll actually touch your account, us included.

Meta wired Claude into Ads Manager. It builds client-ready dashboards in seconds, and confidently misreads them. Here are the prompts and the guardrails.

CVR x AOV x CTR / CPM means your landing page controls half your ROAS. Two numbers tonight tell you exactly where your funnel is leaking money.