Pigeon Insights®

Product seeding isn't a giveaway, it's your cheapest creative line. How to brief seeded creators around real purchase objections, with a copyable template.

The 3-2-2 Facebook ads campaign structure decoded, plus the layer most guides skip: testing landing pages and offers inside the same CBO.

Premium isn't a price tag, it's a positioning decision price confirms. Why discounting kills DTC brands and how we test positioning instead.

Your job post should repel the wrong people, not attract everyone. How to write an outcome-based ecommerce marketing job description and screen for ownership.

Believable faces, robotic voices: the tell is the audio. A teardown of why AI UGC sounds fake, the speech-to-speech fix, and the FTC line we hold.

Shoppers now browse three-plus pages a session, not one. Why the squeeze page leaks buyers, and the homepage-style lander I'd send Meta traffic to instead.

One incrementality read is one hot season, not a new baseline. How we weight an outlier test against your account history, and which channel to test first.

Everyone computes break-even CAC. Almost nobody tracks marginal CAC, where the last customers cost triple the average while the dashboard still smiles.

The 20% rule is made up. Here are the two signals we actually scale Meta budgets on, so you know when an overnight 10x is safe and when patience wins.

Polish and clarity aren't the same thing, and Meta only pays for clarity. Here's the 2-second squint test we run on every static before it spends.

We inherited a 22-campaign account for one product. Here's the left-to-right audit and the one-CBO-per-objective rebuild, plus the transition dip to expect.

A rising CPA as you scale isn't a broken account, it's the cost of market penetration. The CPA curve across four spend phases, and two levers that bend it back.

The best ad hooks aren't written, they're found. A weekly playbook for mining comments and your support inbox for customer language worth turning into ads.