Pigeon Insights®

Volume without structure just makes noise faster. Here's a creative operations system a seven-figure brand can run in-house, with the parts I'd change.

Most stuck Facebook accounts don't have a creative problem, they have an offer problem in disguise. Here's the five-minute spend-per-ad test that tells which.

More ads isn't the lever, diversity is. Why one brand could halve output and win, plus the concept counts I'd run at A$10k, A$50k and A$200k a month.

The famous kill-it case proved brand search can be a tax. At 6 to 7-figure scale the maths often flips. A decision tree by brand size, resellers and top-funnel.

One UGC shoot, three ads, then silence is the most common waste I see in ad accounts. Here's the content waterfall for paid social: one shoot day, 40+ assets.

When CPMs are flat but CAC keeps climbing, the auction isn't the villain. You've used up your cheap customers. Here's the saturation maths and the fixes.

Your DTC channel mix should shift as you grow. Here's where Meta, Google, AppLovin, CTV and Pinterest fit by stage in 2026, gated behind incrementality testing.

Meta counts 25 UGC clips as one ad. Here's how to actually diversify your Meta creative across format, benefit and persona, and build a roadmap from it.

Most budget bleeds out before the ad ever runs. The five-item pre-launch hygiene check we run on every Meta account, with the failure story behind each one.

Your channels all beat target but revenue missed. Here's why attributed ROAS can rise while profit falls, and the blended margin scoreboard that fixes it.

Stop budgeting ad channels as a share of total spend. Price each one in cents per Meta dollar instead, with a four-step worksheet and worked example ratios.

We rebuilt the spot-the-AI creator demo on a live account, tracked comment sentiment and conversion, and found where AI clips win and where real creators still do.

An honest agency field report on running Claude across live client Facebook ad accounts: where it saves hours, where it's dangerous, and how to keep it safe.