Pigeon Insights®

If your product lasts five years, your growth rate is just your LTV. Three ways to manufacture a second purchase from a low-repeat catalogue.

A cost cap is just a CPA ceiling. Here's how to set Meta caps off your AOV and real margins, group products so they hold, and scale without choking delivery.

Sort competitor ads by run-time to find proven templates, then re-skin them legally. The 15/85 rule, and what makes a template worth copying.

After Andromeda, brute-force creative volume stops working. What reasonable diversity actually means, why you group by avatar and concept, and where AI helps.

Don't move spend off Meta on a hunch. Five data points that tell you if you genuinely have a new-reach problem, or just a fixable Meta creative one.

Hexclad, Ridge and Simple Modern run on opposite cultures and all win. The real variable is motivational alignment, not perks. Here's how to hire to fit yours.

An honest, no-hype tier list of the AI research and creative stack for DTC ad teams, ranked by one question: does each tool move ROAS, or just save time?

Tag your orders by category and ~97% come back single-category. Why catalogue-blast cross-sell flows fail, and how to sequence buyers one category at a time.

Two Meta changes hit in 2026: link-click-only attribution in March and incremental-with-cost-caps from December. Why your reported ROAS drops and why it's fine.

For subscription brands, a sub-1 ROAS can be the plan, not the panic. Here's the LTV-and-payback model, the churn reality, and the blended-CAC trap.

Your CPA looks great but the account won't grow. That's usually a cost cap starving new-customer acquisition. Here's the teardown and when caps still earn it.

AI didn't solve creative volume, it sped up your average ad. Here's how to turn a swipe file into a 40-template static ad playbook, and what earns a slot.

Two ads, same broad ad set, one reached 94% men. Here's why targeting now lives in your creative, not your settings, and how to write hooks that cast the buyer.