Pigeon Insights®

As AI moves product discovery to a personal assistant, identity-based positioning and a true story become the one edge a model can't copy. Here's how to split it.

Agencies rarely get fired for failing. They get cut when winning makes the fee feel like a tax. The real outsource-insource cycle, and how we price around it.

AI ad copy sounds like a robot because it's guessing. Ground it in two docs first: a product-info doc and a market-research doc. Here's how we build both.

A screenshot win on 40 orders proves nothing. The order and time thresholds that matter, and when to use true split testing versus fast ad-focused testing.

View-through can be over half your reported Meta sales. The plain-English version, plus how to reconcile platform ROAS against what Shopify actually booked.

Insisting on profit from order one quietly caps your scale. Here's the break-even-now, profit-later maths, and the cohort check that makes it safe to run.

A cost cap isn't a ceiling, it's an average over your attribution window. Here's why daily CPA swings are by design, and the panic move that resets learning.

Scripted creator UGC reads as fake now. My take on why customer testimonial ads replaced it, and the post-purchase flow we run to collect them at scale.

Meta only crowns one winner per ad set when your variants are too similar. How many Facebook ad variations to test per concept, and how to restructure for more.

Affinity that doubles in a year is trend, not brand. A teardown of drinkware's boom-and-bust, plus how to ride a demand spike with paid without the comedown.

Below roughly $50k/month on Meta, agency retainer maths guarantees mediocre service and you learn more running ads yourself. Here's when hiring makes sense.

Over-engineered prompts cost you time and tokens. The fix is reverse prompting: start with the outcome, let the model interview you. The actual prompts we run.

A line-by-line teardown of your hero product page through Hormozi's value equation, plus the scarcity and single-mechanism moves that make it sell.