Pigeon Insights®

Switch on 1-day view and your CAC reads great. It's mostly fiction. The honest case for 7-day click only, the volatility trap, and the rare high-AOV exception.

Lifetime LTV is a number you can't bank. Here's how to build a 60-day cash multiplier, cohort it by first product, and set a true allowable CAC from it.

A rounded, anonymised walk-through of taking a client from ~A$1,250 to ~A$12,500 a day in twelve days with the 20% rule, plus the exact push and pull mechanics.

Scripted agency UGC dies in a watered-down middle. Here's the coach-don't-script creator network I'd build instead, and why it costs a fraction of a retainer.

Your best Meta ad is stuck and new budget lands elsewhere. The graduation system to force spend onto proven winners, and when it backfires post-Andromeda.

Performance marketing on a commodity is a knife fight. Why brand equity, built through creative, is the only moat that actually protects your margin.

A creative strategist went from unicorn to table stakes. What the role does, the three backgrounds it comes from, and when to hire, rent, or wear the hat.

Most product reshoots are wasted money. Here's the generative-fill workflow we use to turn one photo into a month of ad variations, and where it still fails.

A quiz funnel converts because it makes the buyer feel understood, like a doctor's diagnosis, not because it grabs emails. Here's how to build one, capture removed.

Most brands under ~$5M can't generate enough geo conversions to trust a holdout. Here are four cheaper measurement layers I'd use first, by revenue stage.

How much gross margin you really need before scaling Meta: where the 66% durable-goods rule comes from, and the barbell that stalls mid-priced brands.

The exact yes/no decision tree we run to scale Meta budgets: the target check, the 48-72h wait, the click-based gate, the 20% step and the hard deck.

Opening every ad on the pain costs brands more than they think. Why leading with the dream outcome wins on cold traffic, and how to test it yourself.